Arkansas Insurance Partners

Independent insurance agency. Arkansas.

The quote request sits in the first screen instead of behind a link.

There is no before column here. I did not capture the old site before it came down, and I am not going to reconstruct numbers I cannot show you.

What I built.

• The quote request is the first thing on the page, and it asks what kind of coverage you need before anything else, so the agent knows what the call is about before he makes it.

• The agents are on the page with their own photographs, because an independent agency sells the person as much as the policy.

• The consent line sits above the button, in plain words, where somebody can actually read it.