All work
Baldwin Empire Services
HVAC, refrigeration and irrigation. Central Arkansas.
Their old site took more than fifteen seconds to show up on a phone. Now it takes about six.
baldwinempireservices.com
What I built.
The crew is the first thing you see, because in this trade the people are the product.
The phone number sits in the header on every page, with an after hours line next to it.
Service plans, reviews and the service area each have a place, so somebody who has never heard of them can tell they are real and they are close.
The numbers.
Measured on a phone, 2026-09-03.
| Measured | Before | After |
|---|---|---|
| Largest contentful paint | 15.6 s | 6.3 s |
| Performance, mobile | 41 | 65 |
| Performance, desktop | 69 | 96 |
| SEO | 92 | 100 |
Mobile still sits at sixty five. The pages carry a lot of photography and I have not finished working on it. I would rather show you the real number than a rounded one.